4 Neutral Paint Colors for Staging Your Home by Taryn Lund

Home Staging is the art of depersonalizing your home, and highlighting its best features to make it appealing to the broadest range of potential buyers. So it makes sense that in order to depersonalize, you’ll need to neutralize. According to benjaminmoore.com “The colors potential buyers see when they enter your home should be neutral so that the buyers will not be distracted by someone else’s style. They should see the walls of your home as a blank canvas on which to project their own preferences and style.”

Benjamin Moore colors to consider for neutralizing and refreshing your property:

  • HC-172 Revere Pewter  – an incredibly versatile neutral that looks great everywhere and pleases both contemporary and traditional tastes
  • HC-81 Manchester Tan  – Looks like linen; complement this light neutral with chocolate browns and pops of white and blue
  • HC-26 Monroe Bisque  – A creamy ecru shade with hints of brown that looks great with today’s go-to neutral, gray
  • 1037 Muslin – Use this in bathrooms or kitchens to coordinate with and diminish pinky-beige countertops and tile

staging colors

Some additional paint tips:

  • A low-sheen product will help reduce the imperfections on walls and ceilings.
  • To create the illusion of higher walls, paint the moldings the same color as the wall
  • It might seem counter-intuitive, but white does NOT make a good neutral – without very bright sunlight, white will always feel cold and gray because of shadowing.
  • Add color back into your home with accessories like rugs, throw pillows, curtains, and decorative items. Create a bold yet simplified palette (like turquoise and red or coral and gold) and repeat it throughout the house. The color repetition will catch potential buyer’s eye and will ensure they remember the property after the showing.

Post written by Taryn Lund of Chicago ReDesign